Retail Digital Transformation with DITOC

As a digital agency, DITOC develops strategy to enhance retail customer journey.

All our implementations follow in stores mainstream :

  • Informative with brand awareness
  • Education with customer engagement
  • Entertainment with interactive experience
  • Collect data with outcomes evaluation

DITOC has been appointed by MERCH, a middle east chain of personal care and beauty stores, to design their retail digital ecosystem for their new opening in Doha, Qatar:

  • Brand awareness with Digital displays and walls
  • Education and entertainment with interactive touch points

The Digital Fragrance Wheel:
Each individual has different tastes in perfumery, from this fact, DITOC has designed a digital fragrance wheel to offer the opportunity to the shopper to select their best match and discover the perfumes associated to their taste.
Additionally, a dedicated placeholder under the digital display allows the buyer to place perfume bottles to learn more about the fragrance and related items.

The Fragrance Wheel and its families

Interactive touch points and tags to place bottles

The Digital Library:
To provide information point to shopper, DITOC has developed a digital catalogue listing all the products available in the MERCH store:

Video Formatting and editing:
From institutional movies provided by headquarters, DITOC can format and edit any video to suit any installation (large-scale, custom-made shape…)

Dior KP1 Bangkok, Thailand:
As a digital solution provider, DITOC supplied, installed 3 TV Walls and synchronised them to showcase and create in-store storytelling and enhance the brand.