As a digital agency, DITOC develops strategy to enhance retail customer journey.
All our implementations follow in stores mainstream :
- Informative with brand awareness
- Education with customer engagement
- Entertainment with interactive experience
- Collect data with outcomes evaluation
DITOC has been appointed by MERCH, a middle east chain of personal care and beauty stores, to design their retail digital ecosystem for their new opening in Doha, Qatar:
- Brand awareness with Digital displays and walls
- Education and entertainment with interactive touch points
The Digital Fragrance Wheel:
Each individual has different tastes in perfumery, from this fact, DITOC has designed a digital fragrance wheel to offer the opportunity to the shopper to select their best match and discover the perfumes associated to their taste.
Additionally, a dedicated placeholder under the digital display allows the buyer to place perfume bottles to learn more about the fragrance and related items.
The Digital Library:
To provide information point to shopper, DITOC has developed a digital catalogue listing all the products available in the MERCH store:
Video Formatting and editing:
From institutional movies provided by headquarters, DITOC can format and edit any video to suit any installation (large-scale, custom-made shape…)
Dior KP1 Bangkok, Thailand:
As a digital solution provider, DITOC supplied, installed 3 TV Walls and synchronised them to showcase and create in-store storytelling and enhance the brand.