{"id":32,"date":"2016-11-11T08:00:57","date_gmt":"2016-11-11T00:00:57","guid":{"rendered":"http:\/\/ditoc.hk\/news\/?p=32"},"modified":"2024-03-18T15:44:52","modified_gmt":"2024-03-18T07:44:52","slug":"32","status":"publish","type":"post","link":"https:\/\/ditoc.hk\/news\/32\/","title":{"rendered":""},"content":{"rendered":"

To boost sales for its client Ballantine’s, DITOC\u00a0has worked on\u00a0“Echoes of Wood<\/strong>“, a\u00a0user experience concept to educate and engage shoppers.<\/p>\n

The Concept:<\/strong>
\nShopper is invited to discover 10 digital animations through an\u00a0interactive installation<\/strong>\u00a0based on sliding a glass on a tree trunk to highlight the importance of oak in the Ballantine’s\u00a021 years American Oak.<\/p>\n

\"\"<\/a><\/p>\n

Ballantine’s:<\/strong>
\nWorld second selling Scotch Whisky, Ballantine’s\u00a0wants to promote this exclusive liquid for Travel Retail during an activation of 2 months in 3 spots at Incheon Airport (Concourse, East Main, West Main) and 1 spot at Jeju Airport.<\/p>\n

Our scope of works:<\/strong><\/div>\n

    \n
  • Digital Design Solution<\/li>\n
  • Application development<\/li>\n
  • Installation & calibration<\/li>\n
  • Content formatting and editing<\/li>\n
  • Maintenance service<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"

    To boost sales for its client Ballantine’s, DITOC\u00a0has worked on\u00a0“Echoes of Wood“, a\u00a0user experience concept to educate and engage shoppers. The Concept: Shopper is invited to discover 10 digital animations through an\u00a0interactive installation\u00a0based on sliding a glass on a tree trunk to highlight the importance of oak in the Ballantine’s\u00a021 years American Oak. Ballantine’s: World […]<\/p>\n","protected":false},"author":5,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"_links":{"self":[{"href":"https:\/\/ditoc.hk\/news\/wp-json\/wp\/v2\/posts\/32"}],"collection":[{"href":"https:\/\/ditoc.hk\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ditoc.hk\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ditoc.hk\/news\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/ditoc.hk\/news\/wp-json\/wp\/v2\/comments?post=32"}],"version-history":[{"count":1,"href":"https:\/\/ditoc.hk\/news\/wp-json\/wp\/v2\/posts\/32\/revisions"}],"predecessor-version":[{"id":34,"href":"https:\/\/ditoc.hk\/news\/wp-json\/wp\/v2\/posts\/32\/revisions\/34"}],"wp:attachment":[{"href":"https:\/\/ditoc.hk\/news\/wp-json\/wp\/v2\/media?parent=32"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ditoc.hk\/news\/wp-json\/wp\/v2\/categories?post=32"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ditoc.hk\/news\/wp-json\/wp\/v2\/tags?post=32"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}