{"id":122,"date":"2019-03-18T12:36:24","date_gmt":"2019-03-18T04:36:24","guid":{"rendered":"http:\/\/ditoc.hk\/news\/?p=122"},"modified":"2024-03-18T15:44:52","modified_gmt":"2024-03-18T07:44:52","slug":"all-about-brand-activations","status":"publish","type":"post","link":"https:\/\/ditoc.hk\/news\/all-about-brand-activations\/","title":{"rendered":"All About Brand Activations"},"content":{"rendered":"<p>For the launch of the Hong Kong Airport activation, Laboratoires FILORGA teamed up with&nbsp;<strong>DITOC<\/strong>&nbsp;to design and implement a dedicated <strong>digital Customer Engagement<\/strong>.<\/p>\n<p>Promotion invites customers to turn a digital wheel of fortune to get an additional gift with their purchase.<br \/>\nMoreover, they sign up with their email to receive the latest news from the brand and discover valuable benefits about the different products.<\/p>\n<p><a href=\"https:\/\/www.youtube.com\/watch?v=dMtTwkc0lVo\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-123 size-full\" src=\"http:\/\/ditoc.hk\/news\/wp-content\/uploads\/2019\/03\/bcc98bf4-8a0c-4d2b-a7ae-292814eab142.jpg\" alt=\"\" width=\"1200\" height=\"800\" srcset=\"https:\/\/ditoc.hk\/news\/wp-content\/uploads\/2019\/03\/bcc98bf4-8a0c-4d2b-a7ae-292814eab142.jpg 1200w, https:\/\/ditoc.hk\/news\/wp-content\/uploads\/2019\/03\/bcc98bf4-8a0c-4d2b-a7ae-292814eab142-300x200.jpg 300w, https:\/\/ditoc.hk\/news\/wp-content\/uploads\/2019\/03\/bcc98bf4-8a0c-4d2b-a7ae-292814eab142-768x512.jpg 768w, https:\/\/ditoc.hk\/news\/wp-content\/uploads\/2019\/03\/bcc98bf4-8a0c-4d2b-a7ae-292814eab142-1024x683.jpg 1024w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/a><\/p>\n<p><strong>Virtual Reality&nbsp;deployment:<\/strong><br \/>\nFor years, <strong>DITOC<\/strong>&nbsp;has managed regional and global installations for brands. It was natural&nbsp;that Martell contacted <strong>DITOC<\/strong> to deploy their Virtual Reality concept globally.<\/p>\n<p>Working hand in hand with Martell, the agency and the various contractors, <strong>DITOC<\/strong> installed 6 activations in a very short time to launch the Chinese New Year campaign in Australia, China, Taiwan, Hong Kong and France.<\/p>\n<p>We also assisted in training the promoters and daily monitoring on maintenance while reporting to the client.<\/p>\n<p><a href=\"http:\/\/ditoc.hk\/news\/wp-content\/uploads\/2019\/03\/1b4ed8ff-1584-48b7-a53a-67d264f97bfe.jpeg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-124\" src=\"http:\/\/ditoc.hk\/news\/wp-content\/uploads\/2019\/03\/1b4ed8ff-1584-48b7-a53a-67d264f97bfe.jpeg\" alt=\"\" width=\"1200\" height=\"675\" srcset=\"https:\/\/ditoc.hk\/news\/wp-content\/uploads\/2019\/03\/1b4ed8ff-1584-48b7-a53a-67d264f97bfe.jpeg 1200w, https:\/\/ditoc.hk\/news\/wp-content\/uploads\/2019\/03\/1b4ed8ff-1584-48b7-a53a-67d264f97bfe-300x169.jpeg 300w, https:\/\/ditoc.hk\/news\/wp-content\/uploads\/2019\/03\/1b4ed8ff-1584-48b7-a53a-67d264f97bfe-768x432.jpeg 768w, https:\/\/ditoc.hk\/news\/wp-content\/uploads\/2019\/03\/1b4ed8ff-1584-48b7-a53a-67d264f97bfe-1024x576.jpeg 1024w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/a><\/p>\n<p><a href=\"http:\/\/ditoc.hk\/news\/wp-content\/uploads\/2019\/03\/368c1eb2-efd7-4844-8cec-172fe6e4066a.jpeg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-125\" src=\"http:\/\/ditoc.hk\/news\/wp-content\/uploads\/2019\/03\/368c1eb2-efd7-4844-8cec-172fe6e4066a.jpeg\" alt=\"\" width=\"1200\" height=\"1200\" srcset=\"https:\/\/ditoc.hk\/news\/wp-content\/uploads\/2019\/03\/368c1eb2-efd7-4844-8cec-172fe6e4066a.jpeg 1200w, https:\/\/ditoc.hk\/news\/wp-content\/uploads\/2019\/03\/368c1eb2-efd7-4844-8cec-172fe6e4066a-150x150.jpeg 150w, https:\/\/ditoc.hk\/news\/wp-content\/uploads\/2019\/03\/368c1eb2-efd7-4844-8cec-172fe6e4066a-300x300.jpeg 300w, https:\/\/ditoc.hk\/news\/wp-content\/uploads\/2019\/03\/368c1eb2-efd7-4844-8cec-172fe6e4066a-768x768.jpeg 768w, https:\/\/ditoc.hk\/news\/wp-content\/uploads\/2019\/03\/368c1eb2-efd7-4844-8cec-172fe6e4066a-1024x1024.jpeg 1024w, https:\/\/ditoc.hk\/news\/wp-content\/uploads\/2019\/03\/368c1eb2-efd7-4844-8cec-172fe6e4066a-100x100.jpeg 100w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/a>AUSTRALIA &#8211; Sydney Airport<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-127\" src=\"http:\/\/ditoc.hk\/news\/wp-content\/uploads\/2019\/03\/d35930db-177d-4ab0-abef-3dda8a2891b6.jpeg\" alt=\"\" width=\"1200\" height=\"800\" srcset=\"https:\/\/ditoc.hk\/news\/wp-content\/uploads\/2019\/03\/d35930db-177d-4ab0-abef-3dda8a2891b6.jpeg 1200w, https:\/\/ditoc.hk\/news\/wp-content\/uploads\/2019\/03\/d35930db-177d-4ab0-abef-3dda8a2891b6-300x200.jpeg 300w, https:\/\/ditoc.hk\/news\/wp-content\/uploads\/2019\/03\/d35930db-177d-4ab0-abef-3dda8a2891b6-768x512.jpeg 768w, https:\/\/ditoc.hk\/news\/wp-content\/uploads\/2019\/03\/d35930db-177d-4ab0-abef-3dda8a2891b6-1024x683.jpeg 1024w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/>HONG KONG International Airport &#8211; Activation 1<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-128\" src=\"http:\/\/ditoc.hk\/news\/wp-content\/uploads\/2019\/03\/f571cb72-0bce-4eeb-9a58-66cb1aa26359.jpeg\" alt=\"\" width=\"1200\" height=\"800\" srcset=\"https:\/\/ditoc.hk\/news\/wp-content\/uploads\/2019\/03\/f571cb72-0bce-4eeb-9a58-66cb1aa26359.jpeg 1200w, https:\/\/ditoc.hk\/news\/wp-content\/uploads\/2019\/03\/f571cb72-0bce-4eeb-9a58-66cb1aa26359-300x200.jpeg 300w, https:\/\/ditoc.hk\/news\/wp-content\/uploads\/2019\/03\/f571cb72-0bce-4eeb-9a58-66cb1aa26359-768x512.jpeg 768w, https:\/\/ditoc.hk\/news\/wp-content\/uploads\/2019\/03\/f571cb72-0bce-4eeb-9a58-66cb1aa26359-1024x683.jpeg 1024w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/>HONG KONG International Airport &#8211; Activation 2<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-129\" src=\"http:\/\/ditoc.hk\/news\/wp-content\/uploads\/2019\/03\/18cd4db7-6b0e-4a38-b98e-6e5e22972cec.jpeg\" alt=\"\" width=\"1080\" height=\"1440\" srcset=\"https:\/\/ditoc.hk\/news\/wp-content\/uploads\/2019\/03\/18cd4db7-6b0e-4a38-b98e-6e5e22972cec.jpeg 1080w, https:\/\/ditoc.hk\/news\/wp-content\/uploads\/2019\/03\/18cd4db7-6b0e-4a38-b98e-6e5e22972cec-225x300.jpeg 225w, https:\/\/ditoc.hk\/news\/wp-content\/uploads\/2019\/03\/18cd4db7-6b0e-4a38-b98e-6e5e22972cec-768x1024.jpeg 768w\" sizes=\"(max-width: 1080px) 100vw, 1080px\" \/>CHINA &#8211; Shanghai Airport<\/p>\n<p><a href=\"http:\/\/ditoc.hk\/news\/wp-content\/uploads\/2019\/03\/76c9ab81-b309-449d-b3a9-af05ea97ba93.jpeg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-130\" src=\"http:\/\/ditoc.hk\/news\/wp-content\/uploads\/2019\/03\/76c9ab81-b309-449d-b3a9-af05ea97ba93.jpeg\" alt=\"\" width=\"1108\" height=\"1477\" srcset=\"https:\/\/ditoc.hk\/news\/wp-content\/uploads\/2019\/03\/76c9ab81-b309-449d-b3a9-af05ea97ba93.jpeg 1108w, https:\/\/ditoc.hk\/news\/wp-content\/uploads\/2019\/03\/76c9ab81-b309-449d-b3a9-af05ea97ba93-225x300.jpeg 225w, https:\/\/ditoc.hk\/news\/wp-content\/uploads\/2019\/03\/76c9ab81-b309-449d-b3a9-af05ea97ba93-768x1024.jpeg 768w\" sizes=\"(max-width: 1108px) 100vw, 1108px\" \/>TAIWAN &#8211; Taipei Airport<\/a><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>For the launch of the Hong Kong Airport activation, Laboratoires FILORGA teamed up with&nbsp;DITOC&nbsp;to design and implement a dedicated digital Customer Engagement. Promotion invites customers to turn a digital wheel of fortune to get an additional gift with their purchase. Moreover, they sign up with their email to receive the latest news from the brand [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"_links":{"self":[{"href":"https:\/\/ditoc.hk\/news\/wp-json\/wp\/v2\/posts\/122"}],"collection":[{"href":"https:\/\/ditoc.hk\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ditoc.hk\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ditoc.hk\/news\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/ditoc.hk\/news\/wp-json\/wp\/v2\/comments?post=122"}],"version-history":[{"count":3,"href":"https:\/\/ditoc.hk\/news\/wp-json\/wp\/v2\/posts\/122\/revisions"}],"predecessor-version":[{"id":175,"href":"https:\/\/ditoc.hk\/news\/wp-json\/wp\/v2\/posts\/122\/revisions\/175"}],"wp:attachment":[{"href":"https:\/\/ditoc.hk\/news\/wp-json\/wp\/v2\/media?parent=122"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ditoc.hk\/news\/wp-json\/wp\/v2\/categories?post=122"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ditoc.hk\/news\/wp-json\/wp\/v2\/tags?post=122"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}