{"id":112,"date":"2018-11-01T12:31:52","date_gmt":"2018-11-01T04:31:52","guid":{"rendered":"http:\/\/ditoc.hk\/news\/?p=112"},"modified":"2024-03-18T15:44:52","modified_gmt":"2024-03-18T07:44:52","slug":"retail-digital-transformation-with-ditoc","status":"publish","type":"post","link":"https:\/\/ditoc.hk\/news\/retail-digital-transformation-with-ditoc\/","title":{"rendered":"Retail Digital Transformation with DITOC"},"content":{"rendered":"<p>As a digital agency,&nbsp;<strong>DITOC<\/strong>&nbsp;develops strategy to enhance&nbsp;<strong>retail customer journey.<\/strong><\/p>\n<p>All our&nbsp;implementations&nbsp;follow in stores mainstream :<\/p>\n<ul>\n<li>Informative with brand awareness<\/li>\n<li>Education with customer engagement<\/li>\n<li>Entertainment with&nbsp;interactive&nbsp;experience<\/li>\n<li>Collect data with outcomes evaluation<\/li>\n<\/ul>\n<p><a href=\"http:\/\/ditoc.hk\/news\/wp-content\/uploads\/2018\/11\/IMG_7429re.jpeg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-113\" src=\"http:\/\/ditoc.hk\/news\/wp-content\/uploads\/2018\/11\/IMG_7429re.jpeg\" alt=\"\" width=\"3264\" height=\"2448\" srcset=\"https:\/\/ditoc.hk\/news\/wp-content\/uploads\/2018\/11\/IMG_7429re.jpeg 3264w, https:\/\/ditoc.hk\/news\/wp-content\/uploads\/2018\/11\/IMG_7429re-300x225.jpeg 300w, https:\/\/ditoc.hk\/news\/wp-content\/uploads\/2018\/11\/IMG_7429re-768x576.jpeg 768w, https:\/\/ditoc.hk\/news\/wp-content\/uploads\/2018\/11\/IMG_7429re-1024x768.jpeg 1024w\" sizes=\"(max-width: 3264px) 100vw, 3264px\" \/><\/a><\/p>\n<p><strong>DITOC<\/strong>&nbsp;has been appointed by&nbsp;<strong>MERCH<\/strong>, a middle east chain of personal care and beauty stores, to design their&nbsp;<strong>retail digital ecosystem<\/strong>&nbsp;for their new opening in Doha, Qatar:<\/p>\n<ul>\n<li>Brand awareness with Digital displays and walls<\/li>\n<li>Education and entertainment with interactive touch points<\/li>\n<\/ul>\n<p><strong>The Digital Fragrance Wheel:<\/strong><br \/>\nEach individual has different tastes in perfumery, from this fact,&nbsp;<strong>DITOC<\/strong>&nbsp;has designed a digital fragrance wheel&nbsp;to offer the opportunity to the shopper&nbsp;to select their best match and discover the perfumes&nbsp;associated to their taste.<br \/>\nAdditionally, a dedicated placeholder under the digital display allows the buyer to place&nbsp;perfume bottles to learn more about the fragrance and related items.<\/p>\n<p><a href=\"http:\/\/ditoc.hk\/news\/wp-content\/uploads\/2018\/11\/merch.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-114\" src=\"http:\/\/ditoc.hk\/news\/wp-content\/uploads\/2018\/11\/merch.jpg\" alt=\"\" width=\"832\" height=\"1410\" srcset=\"https:\/\/ditoc.hk\/news\/wp-content\/uploads\/2018\/11\/merch.jpg 832w, https:\/\/ditoc.hk\/news\/wp-content\/uploads\/2018\/11\/merch-177x300.jpg 177w, https:\/\/ditoc.hk\/news\/wp-content\/uploads\/2018\/11\/merch-768x1302.jpg 768w, https:\/\/ditoc.hk\/news\/wp-content\/uploads\/2018\/11\/merch-604x1024.jpg 604w\" sizes=\"(max-width: 832px) 100vw, 832px\" \/>The Fragrance Wheel and its families<\/a><\/p>\n<p><a href=\"http:\/\/ditoc.hk\/news\/wp-content\/uploads\/2018\/11\/IMG_7416re.jpeg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-115\" src=\"http:\/\/ditoc.hk\/news\/wp-content\/uploads\/2018\/11\/IMG_7416re.jpeg\" alt=\"\" width=\"2448\" height=\"3264\" srcset=\"https:\/\/ditoc.hk\/news\/wp-content\/uploads\/2018\/11\/IMG_7416re.jpeg 2448w, https:\/\/ditoc.hk\/news\/wp-content\/uploads\/2018\/11\/IMG_7416re-225x300.jpeg 225w, https:\/\/ditoc.hk\/news\/wp-content\/uploads\/2018\/11\/IMG_7416re-768x1024.jpeg 768w\" sizes=\"(max-width: 2448px) 100vw, 2448px\" \/>Interactive touch points and tags to place bottles<\/a><\/p>\n<p><strong>The Digital Library:<\/strong><br \/>\nTo provide information point to shopper,&nbsp;<strong>DITOC<\/strong>&nbsp;has developed a digital catalogue&nbsp;listing all the products available in the MERCH store:<\/p>\n<p><a href=\"http:\/\/ditoc.hk\/news\/wp-content\/uploads\/2018\/11\/IMG_7419.jpeg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-117\" src=\"http:\/\/ditoc.hk\/news\/wp-content\/uploads\/2018\/11\/IMG_7419.jpeg\" alt=\"\" width=\"3264\" height=\"2448\" srcset=\"https:\/\/ditoc.hk\/news\/wp-content\/uploads\/2018\/11\/IMG_7419.jpeg 3264w, https:\/\/ditoc.hk\/news\/wp-content\/uploads\/2018\/11\/IMG_7419-300x225.jpeg 300w, https:\/\/ditoc.hk\/news\/wp-content\/uploads\/2018\/11\/IMG_7419-768x576.jpeg 768w, https:\/\/ditoc.hk\/news\/wp-content\/uploads\/2018\/11\/IMG_7419-1024x768.jpeg 1024w\" sizes=\"(max-width: 3264px) 100vw, 3264px\" \/><\/a><\/p>\n<p><a href=\"http:\/\/ditoc.hk\/news\/wp-content\/uploads\/2018\/11\/IMG_7427re.jpeg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-116\" src=\"http:\/\/ditoc.hk\/news\/wp-content\/uploads\/2018\/11\/IMG_7427re.jpeg\" alt=\"\" width=\"3264\" height=\"2448\" srcset=\"https:\/\/ditoc.hk\/news\/wp-content\/uploads\/2018\/11\/IMG_7427re.jpeg 3264w, https:\/\/ditoc.hk\/news\/wp-content\/uploads\/2018\/11\/IMG_7427re-300x225.jpeg 300w, https:\/\/ditoc.hk\/news\/wp-content\/uploads\/2018\/11\/IMG_7427re-768x576.jpeg 768w, https:\/\/ditoc.hk\/news\/wp-content\/uploads\/2018\/11\/IMG_7427re-1024x768.jpeg 1024w\" sizes=\"(max-width: 3264px) 100vw, 3264px\" \/><\/a><\/p>\n<p><strong>Video Formatting and editing:<\/strong><br \/>\nFrom institutional movies provided by headquarters,&nbsp;<strong>DITOC&nbsp;<\/strong>can format and edit any video&nbsp;to suit any installation (large-scale, custom-made shape&#8230;)<\/p>\n<p><a href=\"http:\/\/ditoc.hk\/news\/wp-content\/uploads\/2018\/11\/16430057-93ae-4fd0-a838-e5db6ed8ecc2.jpeg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-118\" src=\"http:\/\/ditoc.hk\/news\/wp-content\/uploads\/2018\/11\/16430057-93ae-4fd0-a838-e5db6ed8ecc2.jpeg\" alt=\"\" width=\"662\" height=\"497\" srcset=\"https:\/\/ditoc.hk\/news\/wp-content\/uploads\/2018\/11\/16430057-93ae-4fd0-a838-e5db6ed8ecc2.jpeg 662w, https:\/\/ditoc.hk\/news\/wp-content\/uploads\/2018\/11\/16430057-93ae-4fd0-a838-e5db6ed8ecc2-300x225.jpeg 300w\" sizes=\"(max-width: 662px) 100vw, 662px\" \/><\/a><\/p>\n<p><strong>Dior KP1 Bangkok, Thailand:<\/strong><br \/>\nAs a digital solution provider,&nbsp;<strong>DITOC<\/strong>&nbsp;supplied, installed 3 TV Walls and synchronised them to showcase and create in-store storytelling and enhance the brand.<\/p>\n<p><a href=\"http:\/\/ditoc.hk\/news\/wp-content\/uploads\/2018\/11\/1WhatsApp-Image-2018-09-06-at-11.12.02.jpeg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-119\" src=\"http:\/\/ditoc.hk\/news\/wp-content\/uploads\/2018\/11\/1WhatsApp-Image-2018-09-06-at-11.12.02.jpeg\" alt=\"\" width=\"1024\" height=\"497\" srcset=\"https:\/\/ditoc.hk\/news\/wp-content\/uploads\/2018\/11\/1WhatsApp-Image-2018-09-06-at-11.12.02.jpeg 1024w, https:\/\/ditoc.hk\/news\/wp-content\/uploads\/2018\/11\/1WhatsApp-Image-2018-09-06-at-11.12.02-300x146.jpeg 300w, https:\/\/ditoc.hk\/news\/wp-content\/uploads\/2018\/11\/1WhatsApp-Image-2018-09-06-at-11.12.02-768x373.jpeg 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>As a digital agency,&nbsp;DITOC&nbsp;develops strategy to enhance&nbsp;retail customer journey. All our&nbsp;implementations&nbsp;follow in stores mainstream : Informative with brand awareness Education with customer engagement Entertainment with&nbsp;interactive&nbsp;experience Collect data with outcomes evaluation DITOC&nbsp;has been appointed by&nbsp;MERCH, a middle east chain of personal care and beauty stores, to design their&nbsp;retail digital ecosystem&nbsp;for their new opening in Doha, Qatar: [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"_links":{"self":[{"href":"https:\/\/ditoc.hk\/news\/wp-json\/wp\/v2\/posts\/112"}],"collection":[{"href":"https:\/\/ditoc.hk\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ditoc.hk\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ditoc.hk\/news\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/ditoc.hk\/news\/wp-json\/wp\/v2\/comments?post=112"}],"version-history":[{"count":2,"href":"https:\/\/ditoc.hk\/news\/wp-json\/wp\/v2\/posts\/112\/revisions"}],"predecessor-version":[{"id":173,"href":"https:\/\/ditoc.hk\/news\/wp-json\/wp\/v2\/posts\/112\/revisions\/173"}],"wp:attachment":[{"href":"https:\/\/ditoc.hk\/news\/wp-json\/wp\/v2\/media?parent=112"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ditoc.hk\/news\/wp-json\/wp\/v2\/categories?post=112"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ditoc.hk\/news\/wp-json\/wp\/v2\/tags?post=112"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}