Category: General

At DITOC, we believe in physical and digital convergence where online experience drives customers to shop and where retail store becomes an application. Along his purchasing journey, consumer needs to be stimulated by different interests which can be defined under gamification, entertainment, brand education and interaction. The transformation of both, online and offline, to create…

To create a holiday season atmosphere, DITOC has edited communication movies of its client Shiseido and design dedicated animations to be showcased on store digital signages. 4 movies are displayed separately and highlight holiday gifts to entice shoppers of the mall: For Her, For Him, For Family and For Friends. On-site Content Management: A dedicated application has been…

To boost sales for its client Ballantine’s, DITOC has worked on “Echoes of Wood“, a user experience concept to educate and engage shoppers. The Concept: Shopper is invited to discover 10 digital animations through an interactive installation based on sliding a glass on a tree trunk to highlight the importance of oak in the Ballantine’s 21 years American Oak. Ballantine’s: World…

To fit into the season, DITOC develops marketing messages to tease shoppers with meaningful content and to heighten the visibility of a brand and products in boutiques. DITOC aims to understand its clients’ DNA, marketing needs and brand guideline to design dedicated digital communication. Based on marketing brief, DITOC creates 4 different animations for its client Burt’s Bees following the seasons: Christmas, Chinese New Year, Spring,…

For the renovation of their shop in shop, Moet Hennessy has nominated DITOC to create an impactful way to enhance Hennessy awareness, at Taoyuan Airport, Taiwan.  The idea is to make a difference to traditional static light box with active brand communication to entice passengers right after they arrive at the duty-free area. Description: Large scale Panoramic TV wall to create…

Following the launch of the new fragrance Live Irrésistible, Givenchy Parfums has appointed DITOC expertises to magnify their shop in shop in Sephora flagship, Champs Elysées in Paris.  The objective is to enhance brand’s awareness by engaging client to interact with the communication key visuals: the ambassador Amanda Seyfried and the fragrance Live Irrésistible. Description: Application designed for a…

Mumbai Airport is the second busiest airport in India and deserves country’s business centre.  Another fact is this market consumes the most whisky in the world by far (1.5 billion litres in 2014). Top single malt and blended whisky in the world and in India, it is natural that Chivas Brothers desires to be more impactful in this fast growing market. DITOC was naturally selected to propose…

For the launch of the new BMW X1, BMW requested to transform visitors of the Hong Kong Tennis Open into potential clients. DITOC designed a data collection application with an interactive game to allow participants to win at a lucky draw. Results: Our client gets a list of 500 prospects with accurate and up-to-date details as name, address, email, phone number and…