To boost sales for its client Ballantine’s, DITOC has worked on “Echoes of Wood“, a user experience concept to educate and engage shoppers.

The Concept:
Shopper is invited to discover 10 digital animations through an interactive installation based on sliding a glass on a tree trunk to highlight the importance of oak in the Ballantine’s 21 years American Oak.

Ballantine’s:
World second selling Scotch Whisky, Ballantine’s wants to promote this exclusive liquid for Travel Retail during an activation of 2 months in 3 spots at Incheon Airport (Concourse, East Main, West Main) and 1 spot at Jeju Airport.

Our scope of works:

  • Digital Design Solution
  • Application development
  • Installation & calibration
  • Content formatting and editing
  • Maintenance service

To fit into the season, DITOC develops marketing messages to tease shoppers with meaningful content and to heighten the visibility of a brand and products in boutiques.
DITOC aims to understand its clients’ DNA, marketing needs and brand guideline to design dedicated digital communication.

Based on marketing brief, DITOC creates 4 different animations for its client Burt’s Bees following the seasons: Christmas, Chinese New Year, Spring, Summer, Mid-Autumn Festival and Autumn.

Burt’s Bees:
For years, Burt’s Bees has provided personal care products of all types that not only supply nourishing and revitalising effects, but that are also healthy for the environment and for consumers.
Our scope of works:
  • Digital Design Solution
  • Installation & calibration : 40″ TV display
  • Content design and editing with 30 seconds animation
  • Maintenance service

 

For the renovation of their shop in shop, Moet Hennessy has nominated DITOC to create an impactful way to enhance Hennessy awareness, at Taoyuan Airport, Taiwan. 

The idea is to make a difference to traditional static light box with active brand communication to entice passengers right after they arrive at the duty-free area.

Description:
Large scale Panoramic TV wall to create a unique curved installation.

 

Our scope of works:

  • Digital Design Solution
  • Installation & calibration : 20 x Panoramic 28″ TV
  • Maintenance service

Following the launch of the new fragrance Live Irrésistible, Givenchy Parfums has appointed DITOC expertises to magnify their shop in shop in Sephora flagship, Champs Elysées in Paris. 

The objective is to enhance brand’s awareness by engaging client to interact with the communication key visuals: the ambassador Amanda Seyfried and the fragrance Live Irrésistible.

Description:
Application designed for a TV touchscreen which allows user to navigate through tailor made animations based on marketing campaign.

 

Our scope of works:

  • Programming and Design of all animations
  • Installation & calibration : 85″ TV and interactive system with controller
  • Maintenance service

Mumbai Airport is the second busiest airport in India and deserves country’s business centre.  Another fact is this market consumes the most whisky in the world by far (1.5 billion litres in 2014).
Top single malt and blended whisky in the world and in India, it is natural that Chivas Brothers desires to be more impactful in this fast growing market.
DITOC was naturally selected to propose user experience tools to enhance the new Chivas Brothers boutique in Mumbai Airport.

Description:

  • 2 RFID systems were implemented to invite visitors to place Glenlivet and Chivas Regal bottles on a sensor to discover the different expressions of their range.
  • 2 interactive tables welcome users to learn more about history of the brands.

Our scope of works:

  • System Programming: RFID and interactive tables.
  • Design: creation or alteration of all graphics for the applications.
  • Installation and Maintenance.
For the launch of the new BMW X1, BMW requested to transform visitors of the Hong Kong Tennis Open into potential clients. DITOC designed a data collection application with an interactive game to allow participants to win at a lucky draw.

Results:

Our client gets a list of 500 prospects with accurate and up-to-date details as name, address, email, phone number and current car model.
This information is especially interesting for the sales team to contact, offer and present not only the BMW X1 but all the BMW range.
Description:
  • Data collection with an application where visitors of the BMW booth registered through a tablet.
  • Touchless game with a motion controller which allows the user to control and interact with the TV Wall front of him. By moving the hands, players removed the tennis balls and got the hint from the background.
  • Once hint found, players participated in the lucky draw.

Our scope of works:

  • Programming: a special application for data collection and an interactive game.
  • Design: creation or alteration of all graphics for the application and the game.
  • Marketing: data collection for our client to follow up with visitors.