While online world appeals to two senses: sight and sound, stores can engage in five senses to create a brand experience that customers couldn’t possibly get online.
DITOC has developed a solution to link the senses of touch/smell even taste with sight and hearing to bring and to enhance emotional connection to the brand.
While shopper is nosing the whisky from the glass, a dedicated movie is displaying to enhance the nosing notes with visuals.
A stand is installed front of a gondola and invite shopper to pick up the product and to display a specific content. Shoppers can also test the perfume while watching the product video.