Create innovative tools with DITOC to engage your audience

In the world of digital transformation, DITOC has been a pioneer in the implementation of innovative tools.
Our experience allows us to work in different fields for different industries, where everyone seeks to generate experience, education and engagement.

For this project, DITOC developed with its client Art Basel a wayfinding solution staged in 4 floors at Hong Kong Convention and Exhibition Centre.

The intention is to provide information accessible and useful to visitors without overwhelming them, the user experience has been thought to focus on a very clean map and a handy menu for visitors to:

  • Explore and locate galleries, insights, discoveries, Kabinett and encounters
  • Navigate and get details of activities (films/conversations), partners and general information
  • Search engine
  • Choose the language in English or in Chinese

Few years ago, DITOC has implemented a multi-directory/wayfinding solutions for IFC Mall and Office in Shanghai. After 5 years, DITOC still provides update and maintenance services which is a perfect example of our long-term relationship with our clients.

 

 

Enhance your activations

DITOC would like to wish you a happy Chinese New Year, full of great Fortune and Health!
This New Year is arriving on February 16, 2018 which is the 4715th Chinese year. For the story, Dogs are honest and loyal, the truest friends and most reliable partner you’ll ever find.

The holiday season is a great opportunity to share gift to your customers and to your relatives,  DITOC has developed 2 applications to engage customers during brand activation with digital:

Ballantine’s launches a new activation based on a whisky gift box which can be personalised and offered to relatives.
DITOC has designed the personalisation with a  digital interface where customers can write a message on an interactive installation. After confirmation, the message is printed out and animators help to stick it on the whisky box.

This season greetings activation by Martell give the opportunity to customers to participate in a lucky draw by picking up a digital red pocket and to be able to win additional gifts.

 

 

Your Partner in Digital Deployment 

With an unparalleled international network, DITOC has developed privileged
relations with partners across the globe to provide the best services.

DITOC network has proved its efficientness and its expertise in:

Deployment:
– Audio-Visual
– Equipment Sourcing, Supplying and Testing
– Fitting and Equipment Installation
– System Integration and Update

Digital:
– Content Update
– Interactive Installation
– Server and Network Set Up
– Software Update

Maintenance and support:
– On-site Operator, Support for Events
– Technology Lifecycle Management
– International Helpdesk

Training:
– Staff Usage Best Practice
– Staff Training

DITOC enables his clients to talk to only one interlocutor on every step from concept design to installation to maintenance (1-3 years later).
DITOC network is currently handling over 350 installations across the globe

 

 

Multi Sensory Experience by DITOC

While online world appeals to two senses: sight and sound, stores can engage in five senses to create a brand experience that customers couldn’t possibly get online.
DITOC has developed a solution to link the senses of touch/smell even taste with sight and hearing to bring and to enhance emotional connection to the brand.

Visual, Touch and Olfactive experience:

While shopper is nosing the whisky from the glass, a dedicated movie is displaying to enhance the nosing notes with visuals.

A stand is installed front of a gondola and invite shopper to pick up the product and to display a specific content. Shoppers can also test the perfume while watching the product video.

 

 

Summer Class Projects

During our summer classes, we took the opportunity to perfectly spread our expertise in the fields of:
– Developing Microsite campaigns       – Designing 2D&3D animations
– Installing digital displays                         – Working on new developments
– Launching version 2.0 of the platform EasyMediaSign

Microsite Campaign and In-store Brand Awareness:

Ballantine’s 30years old is the ultimate in Super Premium Scotch whisky and is one of the best selling in Travel Retail across Asia.

DITOC has designed an O2O campaign with a classy Microsite to discover this limited edition and inviting user to register to redeem an exclusive gift.

For In-store, our graphic design team has created dedicated 2D and 3D animations to tease shoppers and explore Ballantine’s 30 years old universe.

Installations and maintenance of digital displays:
EasyMediaSign:

Our Programmers have developed a version 2.0 of our Online Content Management platform with new features such as compatibility with new formats.
  New Development:

Also this summer, we have deeply worked on the VR Vive to integrate to our catalogue of solutions such as in-store brand experience with gamification or 360 video or even 3D rendering of concept store for staff to have a better feeling of boutique space.

At DITOC, we believe in physical and digital convergence where online experience drives customers to shop and where retail store becomes an application. Along his purchasing journey, consumer needs to be stimulated by different interests which can be defined under gamification, entertainment, brand education and interaction. The transformation of both, online and offline, to create one Unit will be beneficial for the brands to have better feedbacks, to adjust its offer with big data, to retain and to keep loyal customers.

 

To create a holiday season atmosphere, DITOC has edited communication movies of its client Shiseido and design dedicated animations to be showcased on store digital signages.
4 movies are displayed separately and highlight holiday gifts to entice shoppers of the mall: For Her, For Him, For Family and For Friends.

On-site Content Management:
A dedicated application has been developed by DITOC to allow front-line staffs to control digital signages and change easily displayed contents.

The purpose of this application is to focus on holiday gift boxes that staffs want to promote and to change content to be not redundant during this crucial period.

The System:
Wi-Fi modules to link digital signages to a 4G router. Tablet controls all the system through the router.
Our scope of works:
  • Digital Design Solution
  • Application development
  • Installation
  • Video formatting and editing
  • Content design with 2D and 3D animations
  • Maintenance service

 

To boost sales for its client Ballantine’s, DITOC has worked on “Echoes of Wood“, a user experience concept to educate and engage shoppers.

The Concept:
Shopper is invited to discover 10 digital animations through an interactive installation based on sliding a glass on a tree trunk to highlight the importance of oak in the Ballantine’s 21 years American Oak.

Ballantine’s:
World second selling Scotch Whisky, Ballantine’s wants to promote this exclusive liquid for Travel Retail during an activation of 2 months in 3 spots at Incheon Airport (Concourse, East Main, West Main) and 1 spot at Jeju Airport.

Our scope of works:

  • Digital Design Solution
  • Application development
  • Installation & calibration
  • Content formatting and editing
  • Maintenance service