Retail Digital Transformation with DITOC

As a digital agency, DITOC develops strategy to enhance retail customer journey.

All our implementations follow in stores mainstream :

  • Informative with brand awareness
  • Education with customer engagement
  • Entertainment with interactive experience
  • Collect data with outcomes evaluation

DITOC has been appointed by MERCH, a middle east chain of personal care and beauty stores, to design their retail digital ecosystem for their new opening in Doha, Qatar:

  • Brand awareness with Digital displays and walls
  • Education and entertainment with interactive touch points

The Digital Fragrance Wheel:
Each individual has different tastes in perfumery, from this fact, DITOC has designed a digital fragrance wheel to offer the opportunity to the shopper to select their best match and discover the perfumes associated to their taste.
Additionally, a dedicated placeholder under the digital display allows the buyer to place perfume bottles to learn more about the fragrance and related items.

The Fragrance Wheel and its families

Interactive touch points and tags to place bottles

The Digital Library:
To provide information point to shopper, DITOC has developed a digital catalogue listing all the products available in the MERCH store:

Video Formatting and editing:
From institutional movies provided by headquarters, DITOC can format and edit any video to suit any installation (large-scale, custom-made shape…)

Dior KP1 Bangkok, Thailand:
As a digital solution provider, DITOC supplied, installed 3 TV Walls and synchronised them to showcase and create in-store storytelling and enhance the brand.

 

 

Experience Brand’s Universe with DITOC

DITOC provides Digital Design Solutions by attracting customers with Wow effects and encouraging them to experience brand’s universe.

For the famous Tax Free World Association exhibition in Singapore, DITOC supplied and installed custom LED bars for Givenchy to create a disruptive effect on their stand.
Moreover based on their institutional movies, DITOC edited and formatted content to perfectly match the design of the LED bars.

For the gondolas of Chivas Brothers whiskies, DITOC developed a tablet application with a comprehensive catalogue of products to inform and educate shoppers on the particularity of their spirits.
In order to magnify their whisky centre, DITOC provided a LED solution to create a dynamic effect to attract shoppers with a simple sentence: “What makes a superior whisky superior?”

To enhance any visual area, DITOC supplies a wide offer of LED screens:
  • Small to Large-scale
  • Transparent and curtain LED
  • Flexible to create a curved shape
  • Circular shape
  • HD pixel pitch

Create innovative tools with DITOC to engage your audience

In the world of digital transformation, DITOC has been a pioneer in the implementation of innovative tools.
Our experience allows us to work in different fields for different industries, where everyone seeks to generate experience, education and engagement.

For this project, DITOC developed with its client Art Basel a wayfinding solution staged in 4 floors at Hong Kong Convention and Exhibition Centre.

The intention is to provide information accessible and useful to visitors without overwhelming them, the user experience has been thought to focus on a very clean map and a handy menu for visitors to:

  • Explore and locate galleries, insights, discoveries, Kabinett and encounters
  • Navigate and get details of activities (films/conversations), partners and general information
  • Search engine
  • Choose the language in English or in Chinese

Few years ago, DITOC has implemented a multi-directory/wayfinding solutions for IFC Mall and Office in Shanghai. After 5 years, DITOC still provides update and maintenance services which is a perfect example of our long-term relationship with our clients.

 

 

Enhance your activations

DITOC would like to wish you a happy Chinese New Year, full of great Fortune and Health!
This New Year is arriving on February 16, 2018 which is the 4715th Chinese year. For the story, Dogs are honest and loyal, the truest friends and most reliable partner you’ll ever find.

The holiday season is a great opportunity to share gift to your customers and to your relatives,  DITOC has developed 2 applications to engage customers during brand activation with digital:

Ballantine’s launches a new activation based on a whisky gift box which can be personalised and offered to relatives.
DITOC has designed the personalisation with a  digital interface where customers can write a message on an interactive installation. After confirmation, the message is printed out and animators help to stick it on the whisky box.

This season greetings activation by Martell give the opportunity to customers to participate in a lucky draw by picking up a digital red pocket and to be able to win additional gifts.

 

 

Your Partner in Digital Deployment 

With an unparalleled international network, DITOC has developed privileged
relations with partners across the globe to provide the best services.

DITOC network has proved its efficientness and its expertise in:

Deployment:
– Audio-Visual
– Equipment Sourcing, Supplying and Testing
– Fitting and Equipment Installation
– System Integration and Update

Digital:
– Content Update
– Interactive Installation
– Server and Network Set Up
– Software Update

Maintenance and support:
– On-site Operator, Support for Events
– Technology Lifecycle Management
– International Helpdesk

Training:
– Staff Usage Best Practice
– Staff Training

DITOC enables his clients to talk to only one interlocutor on every step from concept design to installation to maintenance (1-3 years later).
DITOC network is currently handling over 350 installations across the globe

 

 

Multi Sensory Experience by DITOC

While online world appeals to two senses: sight and sound, stores can engage in five senses to create a brand experience that customers couldn’t possibly get online.
DITOC has developed a solution to link the senses of touch/smell even taste with sight and hearing to bring and to enhance emotional connection to the brand.

Visual, Touch and Olfactive experience:

While shopper is nosing the whisky from the glass, a dedicated movie is displaying to enhance the nosing notes with visuals.

A stand is installed front of a gondola and invite shopper to pick up the product and to display a specific content. Shoppers can also test the perfume while watching the product video.

 

 

Summer Class Projects

During our summer classes, we took the opportunity to perfectly spread our expertise in the fields of:
– Developing Microsite campaigns       – Designing 2D&3D animations
– Installing digital displays                         – Working on new developments
– Launching version 2.0 of the platform EasyMediaSign

Microsite Campaign and In-store Brand Awareness:

Ballantine’s 30years old is the ultimate in Super Premium Scotch whisky and is one of the best selling in Travel Retail across Asia.

DITOC has designed an O2O campaign with a classy Microsite to discover this limited edition and inviting user to register to redeem an exclusive gift.

For In-store, our graphic design team has created dedicated 2D and 3D animations to tease shoppers and explore Ballantine’s 30 years old universe.

Installations and maintenance of digital displays:
EasyMediaSign:

Our Programmers have developed a version 2.0 of our Online Content Management platform with new features such as compatibility with new formats.
  New Development:

Also this summer, we have deeply worked on the VR Vive to integrate to our catalogue of solutions such as in-store brand experience with gamification or 360 video or even 3D rendering of concept store for staff to have a better feeling of boutique space.

At DITOC, we believe in physical and digital convergence where online experience drives customers to shop and where retail store becomes an application. Along his purchasing journey, consumer needs to be stimulated by different interests which can be defined under gamification, entertainment, brand education and interaction. The transformation of both, online and offline, to create one Unit will be beneficial for the brands to have better feedbacks, to adjust its offer with big data, to retain and to keep loyal customers.