At DITOC, we believe in physical and digital convergence where online experience drives customers to shop and where retail store becomes an application. Along his purchasing journey, consumer needs to be stimulated by different interests which can be defined under gamification, entertainment, brand education and interaction. The transformation of both, online and offline, to create one Unit will be beneficial for the brands to have better feedbacks, to adjust its offer with big data, to retain and to keep loyal customers.

 

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