To boost sales for its client Ballantine’s, DITOC has worked on “Echoes of Wood“, a user experience concept to educate and engage shoppers.

The Concept:
Shopper is invited to discover 10 digital animations through an interactive installation based on sliding a glass on a tree trunk to highlight the importance of oak in the Ballantine’s 21 years American Oak.

World second selling Scotch Whisky, Ballantine’s wants to promote this exclusive liquid for Travel Retail during an activation of 2 months in 3 spots at Incheon Airport (Concourse, East Main, West Main) and 1 spot at Jeju Airport.

Our scope of works:

  • Digital Design Solution
  • Application development
  • Installation & calibration
  • Content formatting and editing
  • Maintenance service