To boost sales for its client Ballantine’s, DITOC has worked on “Echoes of Wood“, a user experience concept to educate and engage shoppers.

The Concept:
Shopper is invited to discover 10 digital animations through an interactive installation based on sliding a glass on a tree trunk to highlight the importance of oak in the Ballantine’s 21 years American Oak.

Ballantine’s:
World second selling Scotch Whisky, Ballantine’s wants to promote this exclusive liquid for Travel Retail during an activation of 2 months in 3 spots at Incheon Airport (Concourse, East Main, West Main) and 1 spot at Jeju Airport.

Our scope of works:

  • Digital Design Solution
  • Application development
  • Installation & calibration
  • Content formatting and editing
  • Maintenance service

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