Following the launch of the new fragrance Live Irrésistible, Givenchy Parfums has appointed DITOC expertises to magnify their shop in shop in Sephora flagship, Champs Elysées in Paris. 

The objective is to enhance brand’s awareness by engaging client to interact with the communication key visuals: the ambassador Amanda Seyfried and the fragrance Live Irrésistible.

Application designed for a TV touchscreen which allows user to navigate through tailor made animations based on marketing campaign.


Our scope of works:

  • Programming and Design of all animations
  • Installation & calibration : 85″ TV and interactive system with controller
  • Maintenance service